Privacy Policy.

1. Overview

This Privacy Policy describes how MBoardApp ("MBoardApp", "we", "us", or "our") collects, uses, and protects personal information when you visit mboardapp.com or use our digital signage platform, applications, and related services (collectively, the "Service").

By using the Service, you agree to the practices described in this policy. This policy should be read together with our Terms of Service.

2. Information we collect

Information you give us directly:

• Contact form details — your name, email address, company, subject, and message when you reach out to us.
• Account information — registration details such as your name, email address, organisation name, and password.
• Billing information — payment and invoicing details when you subscribe to a paid plan (processed securely by our payment provider; we do not store full card numbers).
• Content — the images, videos, text, playlists, schedules, and other material you upload or create in the Service.

Information collected automatically:

• Usage data — pages visited, features used, and actions taken within the Service.
• Device and log data — IP address, browser type, operating system, referring URLs, and timestamps.
• Player and screen data — device identifiers, pairing information, online status, and playback health reported by your connected signage players so we can keep your screens running.

3. How we use information

We use the information we collect to:

• Provide, operate, and maintain the Service, including delivering content to your screens.
• Respond to enquiries and provide customer support.
• Process transactions and manage subscriptions.
• Monitor, secure, and improve the performance and reliability of the Service.
• Send important service communications such as security alerts, billing notices, and product updates.
• Analyse usage in aggregate to improve our product and develop new features.
• Comply with legal obligations and enforce our terms.

We do not sell your personal information, and we do not use your uploaded content for advertising.

4. Cookies and analytics

Our website uses cookies and similar technologies for essential functionality and to understand how visitors use the site. We use Google Analytics to measure website traffic in aggregate; you can opt out via your browser settings or the Google Analytics opt-out add-on.

Within the platform, we use cookies and local storage to keep you signed in and remember your preferences. You can control cookies through your browser, though disabling essential cookies may affect how the Service works.

5. How we share information

We share personal information only in limited circumstances:

• Service providers — trusted vendors who help us host, operate, and support the Service (for example, cloud hosting, email delivery, and payment processing), bound by confidentiality obligations.
• Legal requirements — where disclosure is required by law, regulation, or valid legal process, or to protect the rights, property, or safety of MBoardApp, our users, or the public.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this policy's protections.

We never sell or rent your personal information to third parties.

6. Data retention

We keep personal information only for as long as needed to provide the Service and fulfil the purposes described in this policy, or as required by law. Contact form submissions are retained while your enquiry remains active; account data is retained while your account is open and for a reasonable period afterwards for backup and legal purposes, after which it is deleted or anonymised.

7. Security

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit (HTTPS/TLS), access controls, and rate limiting on public endpoints. No method of transmission or storage is completely secure, so while we work hard to protect your data, we cannot guarantee absolute security.

8. International transfers

We may process and store information on servers located outside your country of residence. Where required, we take appropriate safeguards to ensure your information remains protected in accordance with this policy and applicable data protection laws.

9. Your rights and choices

Depending on where you live, you may have rights over your personal information, including the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your personal information.
• Object to or restrict certain processing.
• Receive a copy of your data in a portable format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, email hello@wheref.com. We will respond within a reasonable timeframe and may need to verify your identity first.

10. Children's privacy

The Service is intended for business use and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. If we make a material change, we will notify you by email or through the Service before it takes effect, and we will always update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

12. Contact us

Questions, concerns, or requests about this policy or your personal information?

• Email: hello@wheref.com
• Contact form: mboardapp.com/contact